Through its online auction service, BlueTree strives to make a difference by helping nonprofit organizations, and schools.

Two years ago, BlueTree Marketing Corporation was a start up idea, just short of taking Tlight. BlueTree was the brain child of University of Maryland Robert H. Smith School of Business Graduate, Brian Rechtman.

Following graduation in the fall of 2005, Brian Rechtman returned home to South Florida, uncertain of his future. Rechtman knew he wanted to go into business for himself but was unsure of the direction he would take.

Just by chance, Rechtman began research on the nonprofit community. Realizing the vast opportunity for improvement in an industry that generates billions of dollars in funding, Rechtman sought out to educate himself on the industry to which he was only moderately familiar.

Rechtman soon enlisted the help of fraternity brother and current student, Kiel Chesley. That fall the two launched BlueTreeMarketing.com. The website provides the nonprofit community a unique and personalized fundraising experience that combines proven methods of fundraising with today's technologies.

The online auction site was just the beginning of a model that the two set out to create to revolutionize nonprofit and charitable giving. However, the success and effectiveness of the online auction site in generating revenue for nonprofit was pivotal to their business model.